Nike AR augmented reality in Paris retail

By | January 20, 2017

Last Updated on May 10, 2022 by Craig Allen Keefner

Nike AR augmented reality

A Nike Store in Paris unveiled a new in-store machine which allows customers to test custom colors on sneakers using augmented reality.

Source: www.digitaltrends.com

Nike has slowly been testing how augmented reality can help customers. Last year, the company filed a patent application for an augmented reality system that helped people reach their exercising goals.

NIKEiD AUGMENTED from SmartPixels on Vimeo.

Author: Craig Allen Keefner

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group