Panera will report on its Q4 and FY 2014 earnings on Feb. 12, and the question on everyone’s mind is, “How’s that 2.0 thing going?” We sat down with Panera’s Blaine Hurst for some background and an update. Source: www.fastcasual.com Post Views: 491
The change began last year, and is currently being rolled out across all its 1,800 U.S. restaurants—and boosts sales and traffic so much that Panera has to invest 35 more hours a week in labor for each upgraded cafe.. Source: www.fastcompany.com The core of Panera 2.0 happens in one of two places: either on the Panera app on… Read More »
In Panera Bread (NASDAQ:PNRA) Q4 2014 Earnings Call February 12, 2015 Ronald M. Shaich – Co-Founder, Executive Chairman and Chief Executive Officer details results. Source: seekingalpha.com One number that struck me is that 8% of all Panera sales are now conducted thru digital channel. Their Rapid Pickup has been big factor. Began with 3 in Boston, 17 in… Read More »
Since 2012, Panera Bread has been driving growth in their restaurants and have invested in tablet kiosks (which is part of their Panera 2.0 initiative) to increase their sales and customer experience.
Nice breakdown on the positive “consequences” of expanding customer choices (aka omnichanneling if I may). In Panera’s case the increased rate of return is what counts to investors (and the Board of Directors).
More ways to order mean more orders in this case right?
A leading national restaurant chain facing growing competition and an increasingly mobile-first customer base enlisted WWT to bring their holistic customer experience solution to life.
Excerpt – Same store sales where the new technology has rolled out has increased at almost double the rate of stores not yet converted. Digital sales now make up more than 20 percent of overall business, with projected e-commerce sales of $1 billion by 2017. Mobile sales and in-store, self-service kiosks have reduced bottlenecks to provide all customers with faster service and an improved customer experience. As the company moves to increase their home delivery and catering business, we are continuing to collaborate with them to provide their customers with a personalized and seamless user experience.