The row of four iPads is right inside the door, across from the traditional cashier station. Customers can order from their history and favorites, customize menu items, redeem rewards and pay with credit cards, just as they can at the regular check-out.
The Panera at 3186 Northlake Boulevard doesn’t have the fast-lane kiosks yet, but it will eventually. Most stores will have four to eight kiosks, according to an article by USA Today detailing technology-based efforts Panera is making to reduce wait times.
The St. Louis-based company started rolling out its “Panera 2.0” improvements in 2014.
Nice write up on kiosks versus tablets in the QSR ordering space.
When it comes to mobile apps vs. kiosks in the restaurant field, here’s why some experts give the edge to using a self-service ordering device over a mobile app:
The choice between a tablet and a full-size kiosk comes down to the purpose for which it will be used. From Olea Kiosks TheLab Kiosks or Tablets in HR and Healthcare Although kiosk technology is becoming commonplace in a variety of verticals, areas where it has had a particular impact include both human resources and health care. On… Read More »
Determining Your Budget Once you’ve defined the goals for your kiosk project, the second step is determining your budget. A kiosk deployment project is just like all major projects—there’s lots of areas to consider and even then, expenses can show up when least expected. Let’s talk about how you can avoid any budget surprises. Excerpts below. Read the… Read More »
A leading national restaurant chain facing growing competition and an increasingly mobile-first customer base enlisted WWT to bring their holistic customer experience solution to life.
Excerpt – Same store sales where the new technology has rolled out has increased at almost double the rate of stores not yet converted. Digital sales now make up more than 20 percent of overall business, with projected e-commerce sales of $1 billion by 2017. Mobile sales and in-store, self-service kiosks have reduced bottlenecks to provide all customers with faster service and an improved customer experience. As the company moves to increase their home delivery and catering business, we are continuing to collaborate with them to provide their customers with a personalized and seamless user experience.
Since 2012, Panera Bread has been driving growth in their restaurants and have invested in tablet kiosks (which is part of their Panera 2.0 initiative) to increase their sales and customer experience.
Nice breakdown on the positive “consequences” of expanding customer choices (aka omnichanneling if I may). In Panera’s case the increased rate of return is what counts to investors (and the Board of Directors).
More ways to order mean more orders in this case right?