EMV Liability Shift – ‘Vast majority’ of Americans have yet to receive chip cards

By | February 21, 2021

Last Updated on February 21, 2021 by Craig Allen Keefner

Industry Group Kiosks Digital SignageEMV Liability Shift

Despite the October 1st liability shift deadline looming, only 10 per cent of Americans have received the new chip-enabled cards, and nearly a third don’t know how to use them.

Source: www.paymenteye.com

The survey, conducted by the GfK Public Affairs for Associated Press, found that out of 1004 Americans polled, only one in every ten have received the new cards.

Furthermore, out of those people who have received the cards just one-third (35 per cent) say they actually use them as intended on the new card readers.

Moreover, of the people who have received the chip cards, 70 per cent said they know how to use it, meaning nearly a third of people do not understand.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk