VCOM – Down History Lane and Convenience Stores & Mega Project in 2001

By | April 5, 2023
VCOM History

VCOM History

With all the talk about C-Stores and their potential functionality and customer expansion, we thought it made sense to look back at the seminal project for “complete financial services.”  Having a copy of the main 7-Eleven presentation made it a bit easier.  We’ve noted before how C-Stores are beginning to threaten restaurants (hiring product managers from Starbucks e.g.)

The current situation is that when you walk into a C-Store today at least 20 sq feet is dedicated to multiple machines. Mashgin is just the latest solution trying to establish a claim on that space. A couple of ATMs, a bill pay or two and maybe a Western Union money transfer.  Might as well do DMV license registration there too. Throw in some new digital signage while you are at it. We did a second article on C-Store enhancements with digital signage earlier this year on AVIXA.

After all is said and done would it make sense to have a single unit aggregating those transactions?

That’s what 7-Eleven thought 20 years ago.

It may have been the only major deployment for Windows NT in history.  Cost back then per unit was around $40K but that was offset by service placement fees to the other partners like Certegy.

7-Eleven’s director of new business development and e-commerce, said the Vcom program will pay for itself by generating incremental fee revenue as well as, perhaps more significantly, by helping 7-Eleven attract new customers and differentiate itself from the rest of the c-store pack.

VCOM Presentation (and to note the dated nature, it’s in the powerpoint format. Remember that?)

Summary In Brief

  • Pilot Objectives
    • Confirm new technology
    • Enhance self-service check cashing experience
    • Improve financials / check cashing risk models
    • Test effectiveness of marketing programs
  • 94 Units installed in 1Q2001
    • Austin, Temple, Ft. Myers
    • ATM, Money Orders, Money Transfer
    • Check Cashing added in July 2001
    • Marketing programs added in Oct. 2001
  • Under-Banked
    • Primarily Income <$35K
    • 35MM people (14%)
    • 25MM under-served
    • Instant Access to cash
    • 16% of current 7-Eleven customers
  • Target Customer Profile
    • Age 18-45
    • HHI <$50K
    • Male skew
VCOM Category

VCOM Category


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Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.