Retailers know store-branded credit cards keep consumers coming back, but asking them to enroll at checkout or by mail can be hit-or-miss and puts store employees in charge of anti-fraud checks. With a new self-serve kiosk from Gemalto, large retailers can lift that burden from employees and make enrollment more convenient for customers, providing them with an instantly issued, branded credit card they can use that day.
Source: www.fierceretail.com