Gemaltobranded credit cards more accessible to consumers

By | May 3, 2022

Last Updated on May 3, 2022 by Craig Allen Keefner

Retailers know store-branded credit cards keep consumers coming back, but asking them to enroll at checkout or by mail can be hit-or-miss and puts store employees in charge of anti-fraud checks. With a new self-serve kiosk from Gemalto, large retailers can lift that burden from employees and make enrollment more convenient for customers, providing them with an instantly issued, branded credit card they can use that day.

Source: www.fierceretail.com

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk