Interactive Chart: Digital Signage Market Value 2013-2019

By | February 28, 2016

Android Digital Signage research

Interactive HTML5 chart tracking revenue by category in digital signage industry

Source: www.sixteen-nine.net

Many have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. The stuff is almost valueless, but still gets reproduced and quoted by online publications and by companies who don’t bother to look into the validity of the research.

But there is good, solid research out there, and one of the biggest research companies around – IHS – does a detailed look at the market.

So … I decided to grab the most recent market data about the digital signage market and turn it into an HTML5-driven interactive chart (see below). What’s great about this, I think, is that rather than a flat chart with all the bars and numbers for all the categories, you can view this in two variations, by category, or by total.

This is slightly different from what IHS publishes, which includes the digital out of home industry’s advertising revenues. There could be a very lengthy debate about whether DOOH should be included, but I say No. The DOOH industry uses digital signage technologies, but throwing ad dollars in the mix doesn’t fit, to my mind.

I have created this interactive chart in HTML5 so it is, first, interactive, but also so that it is web-ready and embed-ready. Feel free to drop this on your own website as a reference tool. The embed code is below the chart.

Author: Kiosk Industry

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.