Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, a global software solutions and IT services company. SDSA provides purpose-built digital technology solutions in the areas of secure mobility, and advanced analytics.
Together, Meridian and Samsung SDSA are combining forces, and areas of expertise, to produce digital out-of-home (DOOH) signage solutions. The digital signage solutions will be implemented throughout a variety of locations and industries across North America.
“Meridian is excited to be partnering with Samsung SDSA on this project,” said Meridian CEO, Chris Gilder. “Digital signage solutions are in high demand and are completely transforming the ways in which retailers and advertisers reach their desired customer base. Samsung and Meridian combine to bring best in class solutions that can be customized to fit the client’s needs.”
Once complete, the digital signage solutions will be used solely to display targeted advertisements in locations with a high volume of customer traffic, such as shopping centers and retail outlets, allowing advertisers to identify consumer behaviors and more accurately measure campaign efficiency. Expertly designed, the solutions will be able to provide advertisers with both media metrics and a comprehensive understanding of audience segments and their movement patterns throughout the sales cycle, based on advertisement exposure.
“We are excited to team up with Meridian to provide media publishers and brands with intelligent digital signage that provides ‘on the go’ audiences with highly relevant and engaging information to positively impact sales and brand loyalty. These new intelligent targeting capabilities present a major opportunity for unprecedented creativity and innovation in the DOOH industry”, according to Scott Koo, CEO at Samsung SDSA.
Meridian commenced their partnership with SDSA in 2017. However, together the two have a combined 50 years of experience providing digital hardware and software solutions to companies spanning the automotive, financial services, retail, and digital out of home industries, as well as government entities. “We look forward to continuing to partner with Samsung SDSA to create cutting edge digital solutions,” said Gilder.
About Meridian Kiosks
Meridian is a fully integrated manufacturer of indoor and outdoor kiosks, interactive digital signage, and self-service software. As a complete end-to-end self-service innovator, Meridian develops products and services all under one roof, providing greater efficiency, and lean, high-quality results. Learn more about Meridian’s digital signage and software at meridiankiosks.com.
About Samsung SDS America, Inc.
Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, an $8B global software solutions and IT services company. SDSA helps companies optimize their productivity, make smarter decisions, and improve their competitive positions in a hyper-connected economy using our enterprise software solutions for secure mobility and advanced analytics. For more information on Samsung SDS America, please email [email protected].