Tag Archives: panera kiosks

Panera Bread revolutionized its customer experience with the deployment of self-service kiosks, a major part of its “Panera 2.0” digital transformation initiative. These kiosks, now a cornerstone in many Panera locations, offer customers intuitive touch-screen ordering that streamlines and personalizes their visits. Guests can easily browse the menu, customize orders, and pay directly at the kiosk, with menu visuals and ingredient options assisting in decision-making and order accuracy. The system is integrated with Panera’s loyalty program, the MyPanera rewards, allowing repeat customers to enjoy quick reordering based on their previous choices.

Panera’s kiosks have delivered significant benefits both for the company and its customers. Digital sales now account for about 50% of Panera’s total sales, illustrating the broad acceptance of ordering kiosks and digital channels. By reducing order wait times and increasing order accuracy, Panera has improved overall customer satisfaction while efficiently handling both dine-in and “Rapid Pick-Up” to-go orders through dedicated pick-up areas. These changes have resulted in higher customer visit rates—those using kiosks returned 12% more often, and those also using Rapid Pick-Up increased their visits by 45%.

The updated urban store formats are especially designed for densely populated areas with smaller footprints and limited seating, focusing heavily on kiosk and digital pick-up experiences. While Panera pioneered kiosks in the fast-casual sector, it remains committed to balancing digital convenience with a welcoming environment. This strategic investment has not only positioned Panera as a leader in digital innovation but has significantly strengthened its brand loyalty and financial performance in a highly competitive market.