Tag Archives: panera kiosks

Panera Kiosks Case Study Example

A leading national restaurant chain facing growing competition and an increasingly mobile-first customer base enlisted WWT to bring their holistic customer experience solution to life.

Source: www2.wwt.com

Excerpt – Same store sales where the new technology has rolled out has increased at almost double the rate of stores not yet converted. Digital sales now make up more than 20 percent of overall business, with projected e-commerce sales of $1 billion by 2017. Mobile sales and in-store, self-service kiosks have reduced bottlenecks to provide all customers with faster service and an improved customer experience. As the company moves to increase their home delivery and catering business, we are continuing to collaborate with them to provide their customers with a personalized and seamless user experience.

Panera 2.0 Initiative Gives Investors 10% Return!

Since 2012, Panera Bread has been driving growth in their restaurants and have invested in tablet kiosks (which is part of their Panera 2.0 initiative) to increase their sales and customer experience.

Source: www.linkedin.com

Nice breakdown on the positive “consequences” of expanding customer choices (aka omnichanneling if I may). In Panera’s case the increased rate of return is what counts to investors (and the Board of Directors).

 

More ways to order mean more orders in this case right?