Road To EMV In The U.S. – Experts Sound Off

By | October 24, 2014

There are few subjects that highlight the chasm of opinions between payments players quite like EMV. That EMV is coming: of that there can be no doubt. In a

Source: www.pymnts.com

panel was positive on EMV’s adoption, which the majority forecasting that by the time of the liability shift deadline, over 50 percent of retailers will have switched over to EMV.

Among EMV’s detractors, the prevailing opinion is that EMV is the best payment security the 1990’s had to offer, which is problematic since it is almost 2015. According to critics, EMV goes to the American market as an anachronism, trying to protect cards when the payments ecosystem is evolving towards mobile.

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global