There are few subjects that highlight the chasm of opinions between payments players quite like EMV. That EMV is coming: of that there can be no doubt. In a
panel was positive on EMV’s adoption, which the majority forecasting that by the time of the liability shift deadline, over 50 percent of retailers will have switched over to EMV.
Among EMV’s detractors, the prevailing opinion is that EMV is the best payment security the 1990’s had to offer, which is problematic since it is almost 2015. According to critics, EMV goes to the American market as an anachronism, trying to protect cards when the payments ecosystem is evolving towards mobile.