Time for developers to get real about augmented reality technology

Augmented reality technology blends virtual reality with real-world images to create immersive user experiences. Developers need to get ready — really.

Source: searchcloudapplications.techtarget.com

Gartner believes by 2020, 100 million consumers will leverage augmented reality technology for online retail, an experience characterized as “immersive shopping.” It’s coming quickly; Gartner predicts 20% of global retail brands will adopt some form of augmented reality during 2017.