Habit to Test Breakfast, Develop App, Kiosks | Orange County Business Journal

Habit Restaurants Inc. (Nasdaq: HABT) in Irvine will test breakfast menu items and develop a digital mobile app and a kiosk ordering system.

Source: www.ocbj.com

Other restaurant groups—including Irvine-based Yogurtland—have looked at the meal segment as well, as a way to get more customers through the door while morning-intensive chains such as Starbucks Corp. made a mirror-image bid to bring customers back for lunch.

Bendel also told analysts the burger house will develop a mobile app to “allow our customers to skip the line and place their order from their mobile phones or tablets,” in a move that also brings Habit in-line with other chains.

Habit is also “developing a self-ordering kiosk to promote speed of service [and alleviate] cashier labor.”