Samsung Debuts “Connected” Pop-Up Store Solution for Retailers – NRF
At the National Retail Federation’s (NRF) BIG Show 2018, Samsung Electronics America, Inc. is spotlighting several new solutions to help retailers har
RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–At the National Retail Federation’s (NRF) BIG Show 2018, Samsung Electronics America, Inc. is spotlighting several new solutions to help retailers harness the power of data to design and deliver an enhanced, more intelligent customer experience. Central to this year’s introductions at Samsung’s NRF booth (#1862) is Samsung Connected Spaces, an all-in-one Pop-Up store solution that gives brick-and-mortar retailers a platform to create a Pop-Up store infused with data collection and analysis capabilities.
Pop-Up stores let retailers activate short-term physical retail opportunities, such as seasonal trends or product launches. Samsung Connected Spaces delivers an Internet of Things (IoT)-ready solution that provides retailers with data and insight on key store factors – including customer traffic, dwell time, and demographics (age & gender) – that can be measured for specific times and areas in a store.
This enables retailers to better understand the customer journey from entrance to purchase, and use the information for Pop-Up store layout, product placement, staff scheduling and inventory management. According to Forrester Research, in 2017, 47% of surveyed commerce technology influencers are continuing or increasing investments in in-store analytics.