NRF2018 – How Target, Kroger And Design Within Reach Are Tapping Tech To Improve Your Shopping Trip

By | April 24, 2022

Last Updated on April 24, 2022 by Craig Allen Keefner

NRF 2018 – Target, Kroger Tech
NRF 2018

Longtime merchants are turning to technology to enhance what many retailers now seem to view as their greatest asset these days: their fleet of stores.

Source: www.forbes.com

Nice article. Still, the devil is in the details.  Salespeople with mobiles searching inventory is dependent on accurate and well-labeled inventory. Being able to identify what is actually on the shelf (and where) is required. Add in trying to identify if the other store down the street has it is even worse.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk