It’s 63 days from going into full enforcement mode. Best to be aware if based in US and doing business in EU.
The EU is just about ready to turn on their information privacy laws. Typically the US uses the EU as baseline and tries to “harmonize”. Given the Facebook debacle I suspect there might be a bit more impetus given to that effort. Safe to say the US is still a bit of the Wild West (except for HIPAA). If you do business internationally best to be aware.