Build-A-Bear CEO plans new store layouts, more licensing deals

Turnaround has allowed Overland-based stuffed toy retailer to post first annual profit since 2010.

Source: www.stltoday.com

Soon, however, those captivating stuffing machines will be placed closer to the front of the stores to increase their visibility. The machines are also getting a new shape and design to make them more eye-catching, Build-A-Bear’s CEO Sharon Price John said in an interview Friday at the company’s Overland headquarters.