EasyPay Group Payment Kiosk
At EasyPay, we transform the way people interact with payment services — in more than 28 countries worldwide. Since 2010, we’ve been designing, manufacturing and maintaining intelligent self-service kiosks, delivering end-to-end solutions that meet any payment need, in any industry.
Serghei – Serghei Fraseniuc built EasyPay from a small, hands-on startup into Romania’s leading self-service payment solutions provider by focusing on innovation, customer needs, and vertical integration.
Founded by visionary entrepreneur Serghei Fraseniuc, EasyPay started in a 20 sqm room and grew into Romania’s market leader in self-service payment kiosks — both as a manufacturer and as the operator of the country’s most profitable payment network.
Since 2010 EasyPay Group is developing experience in the field of self-service kiosks as a manufacturer, offering customized kiosks in terms of design and technical specification, CE certified, 9001:2015 Certification, top rated as Golden company 2022, 2023 and awarded for 5 consecutive years as Sports Betting Terminal in 2019, 2020, 2021, 2022, 2023.
As a group, we operate our payments terminals retail with over 1.000 locations, we are the leader in self-service kiosks manufacturing and managing internal service department.
- Payment Terminals offer over 200 payment services, generating commissions on each transaction. They are perfect for indoor and outdoor use, suitable for various types of locations.
- Sports Betting Terminals are ideal for agencies, casinos, and sports bars, boasting advanced technology and a contemporary design. Enjoy customized aesthetics with RGB LED lighting and the
option to add your customer logo. - Self-Order Kiosks – Easy Horeca Kiosk successfully replaces the cashier with 24/7 functionality and an appealing design, providing a fresh and modern aesthetic to any location. Customers can easily view the menu, place orders, and make payments for their food through the kiosk, all in three simple steps.
- Ticketing — Easy Ticket is the kiosk where passengers can purchase their tickets or monthly and annual subscriptions for both private and public transportation.
- Parking — Experience a comprehensive parking solution featuring a payment terminal, LPR camera, and barrier. By eliminating the need for a ticket, customers can effortlessly park their vehicles and pay for the duration of their stay by simply entering their license plate numbers.
- Crypto Bitcoin Kiosks – Trade virtual currencies using the kiosk. Purchase and sell cryptocurrencies through your wallet by accessing the machine.
- Money Transfer kiosk – Designed for depositing and transferring money swiftly, securely, and economically. The process is as simple as scanning your identity document through the customer
account.
Resource Links
EasyPay Group Bill Pay Kiosk Brochures
EasyPay Kiosk Solutions poster showing five self-service kiosks for HoReCa, parking, payments, crypto, and betting, with icons and stats: 15 years, 30+ models, 18,000+ units, 28 countries. Contact info at bottom.
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EasyPay Group customers —
Background Information
Serghei Fraseniuc and EasyPay Group in Romania
Serghei Fraseniuc is the owner of EasyPay Group, a leading provider of payment solutions and self-service kiosks in Romania2. Under his leadership, EasyPay has experienced consistent growth and has established itself as a market leader in the payment terminal sector2.
EasyPay Group Overview
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Founded: 2010 (as EasyPay System)
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Core Business: Development and deployment of payment terminals and self-service kiosks
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Market Reach: Over 1,000 payment terminals in Romania, with expansion into Ireland and France2
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Integrated Services: More than 220 services, including solutions for gambling, retail, HoReCa, parking, transport, crypto, hotels, insurance, fitness, and automotive sectors2
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Annual Production: Over 4,000 kiosks manufactured yearly, offering a variety of designs and customizable options2
Key Features and Innovations
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Product Range: Payment terminals, sports betting terminals (including models with large, double-sized monitors), and customized kiosks for specific client needs2
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Quality Standards: All products are CE and ISO9001:2015 certified, meeting European quality requirements2
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Support Services: EasyPay provides comprehensive technical support, including warranty and post-warranty maintenance, in-house repairs, and software integration via its subsidiary, Easy Technix2
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Customer Experience: The kiosks are designed to streamline payment processes, reduce queues, and enhance security for both businesses and end-users1
Market Presence and Expansion
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Locations: EasyPay terminals are found in supermarkets, minimarkets, car parks, gambling venues, and on streets throughout Romania2
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International Growth: The company is expanding its footprint in Europe and has ambitions for the US market, particularly with its sports betting terminals2
Community and Business Impact
Serghei Fraseniuc emphasizes EasyPay’s commitment to strengthening local communities by enabling businesses to offer secure, efficient, and convenient payment options. The company positions its kiosks as tools to increase sales, improve customer experience, and foster trust between businesses and their clients1.
Public Presence
Serghei Fraseniuc [nice writeup bio in Casino Mag] actively promotes EasyPay’s mission and innovations, highlighting the company’s role in transforming payment experiences for businesses and consumers alike1.
In summary, Serghei Fraseniuc is a key figure in Romania’s payment technology landscape, driving EasyPay Group’s growth through innovation, quality manufacturing, and a strong focus on customer service and community impact21
Serghei Fraseniuc, a Romanian entrepreneur of Ukrainian origin, founded EasyPay System in 2010, inspired by the opportunity he saw in Romania’s nascent self-service payment market. Initially, the concept of self-service payment terminals was unfamiliar in Romania. Fraseniuc began by personally assembling and installing the first terminals with a small team, operating out of a modest 20-square-meter room. The first three years were challenging, with no profit and a hands-on approach to both technical and business development tasks. He started by buying 50 payment terminals and actively sought out partnerships, leveraging his network and experience from previous roles in manufacturing and commodities10.
Fraseniuc’s strategy was to focus on innovation, customer needs, and building a reliable, scalable business model. He gradually expanded EasyPay’s offerings beyond payment terminals to include:
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Betting terminals for gaming halls and casinos
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Cryptocurrency ATMs
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Self-service kiosks for HoReCa (hotels, restaurants, cafes), parking, public transport, insurance, and more
He established EasyPay Production to manufacture kiosks in-house, ensuring quality control and the ability to customize products for clients. This vertical integration allowed EasyPay to rapidly scale both its production capacity (now over 4,000 kiosks annually) and its service portfolio, which today includes more than 260 integrated services52.
EasyPay’s network grew to over 1,000 payment terminals across Romania, present in supermarkets, mini-markets, streets, parking lots, and gambling venues. The company’s terminals are used daily for a wide range of payments—taxes, utility bills, mobile top-ups, gaming credits, and more—making them a staple in both urban and rural communities53.
Key factors in EasyPay’s rise to market leadership include:
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Continuous investment in technology and partnerships
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Customizable solutions tailored to client needs
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A focus on reliability, security, and user experience
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Expansion into new verticals and international markets (including Ireland and France)
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Maintaining a strong, motivated team with a shared vision for innovation and service excellence2610
EasyPay has been recognized with industry awards, such as the best sports betting terminal in 2024, reflecting its commitment to quality and innovation. Fraseniuc’s leadership emphasizes adapting to digital trends, integrating advanced analytics and AI, and preparing for a future where automated, self-service solutions dominate the payments landscape6.
: EasyPay’s Growth Milestones
| Milestone | Details |
|---|---|
| Founded | 2010 by Serghei Fraseniuc |
| Initial Operation | 50 terminals, self-assembled, no profit for 3 years |
| Product Expansion | Payment, betting, crypto, HoReCa, parking, transport, insurance kiosks |
| In-house Manufacturing | EasyPay Production: 4,000+ kiosks/year, full customization |
| Market Presence | 1,000+ terminals, 260+ services, national and international reach |
| Industry Recognition | Multiple awards, including best sports betting terminal in 2024 |
| Strategic Focus | Innovation, partnerships, customer-centric solutions, quality, and scalability |
Serghei Fraseniuc built EasyPay from a small, hands-on startup into Romania’s leading self-service payment solutions provider by focusing on innovation, customer needs, and vertical integration. His approach—combining technical excellence, strategic partnerships, and a relentless drive for quality—has positioned EasyPay as a market leader poised for further international growth1056.