Retail Revolution: Crafting Memorable Shopping Journeys
Why would you get out of your chair to go shopping unless the trip promised a memorable experience? Discover how cutting-edge AV technology, display signage, interactive engagements, and multisensory experiences enhance the shopping experience, create customer loyalty, and increase sales.
Speakers
The session, titled “Retail Revolution: Crafting Memorable Shopping Journeys,” focuses on how advanced audiovisual (AV) technology, digital signage, interactive engagements, and multisensory experiences are transforming the retail environment. The goal is to show how these innovations can make shopping trips more compelling, boost customer loyalty, and ultimately drive increased sales.
Key Topics and Learning Objectives
Cutting-Edge AV Technology: Learn how the latest AV solutions are being integrated into retail spaces to create engaging and immersive environments that encourage shoppers to visit stores rather than shop online.
Digital Signage: Discover the role of dynamic, interactive display signage in capturing customer attention, delivering targeted messages, and enhancing the overall shopping experience.
Interactive Engagements: Explore how interactive technologies—such as touchscreens, augmented reality, and personalized content—can deepen customer engagement and make shopping more memorable.
Multisensory Experiences: Understand how retailers are leveraging sound, lighting, scent, and tactile elements to create a multi-layered sensory journey that differentiates brick-and-mortar stores from online shopping.
Customer Loyalty and Sales: Gain insights into strategies that use these technologies to foster stronger emotional connections with shoppers, leading to repeat visits and increased spending.
Session Format and Audience
The session is free to attend and takes place on the InfoComm show floor at Booth 4327 on Thursday, June 12.
It is designed for retail professionals, AV integrators, digital signage specialists, and anyone interested in the intersection of technology and customer experience in retail.
Why Attend?
Attendees will leave with actionable knowledge about:
The latest trends in retail technology and customer experience design
Practical examples of successful technology integration in retail
Ideas for leveraging AV and digital signage to stand out in a competitive market
Ways to create shopping environments that are not only functional but also memorable and emotionally resonant for customers
This session is particularly valuable for those looking to stay ahead in the rapidly evolving retail landscape and to understand how technology can be used not just for operational efficiency but for creating lasting customer impressions