QSR kiosks are big these days and the poster child might be Paneras actually though for sure McDonalds “once again into the fray” efforts bring a lot of attention (ditto for Wendy’s and others). Good quote from Olea and good article.
Here were the demographics
- 18-24 year olds are more than 70 percent likely to visit a restaurant if it had a kiosk option;
- 25-34 year olds are 65 percent more likely to visit;
- 45-54 year olds are 60 percent more likely; and
- 55+ year olds are 40 percent more likely.