Bassam Estaitieh

Bassam Estaitieh is a visionary executive leader with a unique blend of technical expertise and strategic insight, honed over decades of driving innovation, product strategy, and market expansion. With an MBA and MSEE, Bassam has consistently delivered transformative results in competitive global markets, leveraging his ability to align cross-functional teams, optimize operations, and build sustainable growth strategies.

Author Archives: Bassam Estaitieh

Cash Acceptance vs. Cashless Transaction Costs – Part 2

Comparing the Hidden Costs of Cash vs. Cards Part 1 in this article series explored the various costs to the merchant associated with accepting credit cards. In this part, we pivot and take a closer look at cash acceptance costs. Insight – Card swipe fees have grown to become one of the largest operating costs for retailers, but… Read More »

Cash Acceptance vs. Cashless Transaction Costs – Part 1

In Depth Look at Costs for Cash and also Cashless Cash is not “free,” and cashless is not “simple.” The lowest-cost payment strategy depends on volume, risk profile, service design, and deployment scale — not headlines. Overview As self-service kiosks continue to replace staffed transactions across retail, QSR, government, healthcare, and unattended payment environments, one question consistently resurfaces:… Read More »