Benefits of Utilizing Self-Service Kiosks in Quick Service & Fast Casual

By | May 31, 2018
qsr kiosk benefits

Benefits of Utilizing  Self-Service Kiosks in Quick  Service & Fast Casual

May 2018  |

The following is excerpt from a whitepaper by Frank Mayer and Associates, Inc. covering Self-Service Kiosks in Quick Service and Fast Casual.

Contents

  • Forward
  • Enhanced Customer Service
  • Improved Productivity
  • Increased Profits
  • Conclusion
  • Resources

Forward

Recent industry news pertaining to quick-service restaurants (QSRs) and fast-casual establishments has shined a spotlight on a growing trend in both sectors – the desire to enhance the customer experience through digital measures.

Included among the numerous digital options has been the growth of self-service kiosks where customers independently order food and pay using a touchscreen versus placing an order to a cashier behind a register.

In the April 2018 Restaurant Readiness IndexTM by PYMNTS.com in collaboration with Bypass and Bank of America Merchant Services, 41 percent of restaurant participants surveyed regarding 2017 Q4 data indicated they had implemented in-store kiosks, a four percent increase over the previous quarter. Kiosks were also the in-store feature that represented the greatest improvement since the previous study, showcasing the steady momentum behind restaurants incorporating self-order kiosk programs into their growth plans.

There are many advantages to QSRs and fast casuals adopting self-order strategies, but three well-documented benefits include enhanced customer service, improved productivity and increased profits. The solid growth and attractive benefits of self-service kiosks means we’ll continue to see our favorite QSRs and fast casual restaurants set themselves apart from the competition.

 

Craig is a longtime writer of technical stories and documentation for many companies. He has 25 years of experience in the industry
Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.