Contributing writer: Renato Vieira
A great number of businesses depend on ease of access and ease of use, and when it comes to gambling, that’s becoming more and more non-negotiable as the industry’s scenario is already set towards a booming future as more states across the country are legalizing gambling.
Like KI mentioned in a past article: “According to a May 2017 Oxford Economics report, legalized sports betting is projected to generate $8.4 billion in new tax revenues, create more than 200,000 new jobs and add over $22 billion to the nation’s GDP. With a budding new industry on the horizon, businesses are working tirelessly to capitalize on the new opportunities being presented in the world of sports gambling.
These opportunities are being capitalized in the form of Sports Betting Kiosks. They will increase revenues generated from the newly-improved customer experience – a win-win scenario already used in fast-food chains, for example.
Betting Kiosks are computer terminals that offer direct access to sports betting apps, they accept a variety of forms of payment, including cash, credit cards, voucher or money on player’s account cards, and are designed to be user-friendly. If you’ve dealt with a smart phone or a tablet before, you already know how to operate a Kiosk.
If you think of a bet that you can make at a window, you can make it at the Kiosk. This will empower the gambler to evaluate his options at his own pace and reduce waiting time as they will be able to place the bets whenever they please, not having to stand in lines. This is also more appealing for bettors with little to no experience, thus eliminating some intimidating obstacles that would prevent some people from entering the betting market.
You can opt to make live bets as the Kiosks feed you multiple sports events in real time with live odds or place several bets in one session and move on. Imagine you are betting tennis, during the US Open. You can cash out or change your bet during the course of the games.
Being able to see available balance and possible betting outcomes are features that help streamline the betting process and have better control over the session, which also entices new players.
Also, as time goes by and people get more familiarized with the digital method of betting and what a Kiosk has to offer, it will feel more natural to wager.
There are several companies (Kambi, SB Tech, IGT, etc) that distribute these Sports Betting Kiosks and between these several brands you’ll find that the wagering options available are those in your standard betting sites or apps, but also include many other advantages, such as:
- Users profiles with their balance, live amount wagered and account info
- Prop bets, over/unders, parlays, etc
- Search by Player or Team
- Quick access to preferred sports/events
- Funding Kiosks with membership accounts
- Event streaming selection
- On-screen tutorials to guide bettors
- Associated mobile apps
Kambi, the provider for SugarHouse, Rivers and Parx and two OTB parlors, reported that roughly 75% of bets are made using a Kiosk, and specified that on one location, that number is a staggering 88%.
Sports Betting Kiosks are setting themselves to become a smash hit for casino owners. The required maintenance is low and there are no wages, health insurance or paid vacations to be taken into account when budgeting your operations. Seems the logical to opt for a business strategy that will:
- Improve customer accessibility
- Increase business volume
- Reduce waiting time for customers
- Simplify the betting process
- Provide more options to cash out the winnings
- Offer the same amount of wagering options as the traditional method
- Display sports info updated in real-time
- Users accounts for a more personal experience
- Provide privacy
- Be accessible around the clock
- Offer a small learning curve
- Provide continuity with mobile apps