McDonalds Project Ray _ Landini Associates Creating Cool McD

By | August 18, 2020

Global Retail Innovator & Influencer – Associate Consultant – Keynote Speaker

Very nice exposition of McDonalds project by Steve Lister. This was a project to make McDonalds cool again.

From LinkedIn post we saw — So what was the idea of the project? – The complete reinvention of the world’s largest Fast Food Chain, including master-planning, architecture and interior design, brand positioning, graphics, packaging, uniforms and global design standards and guidelines.

What was the Project Brief to Landini Associates? – The brief was simply to “make McDonalds cool again”, in order to challenge and then re-attract “Millennials” who had become disenchanted with the brand, and to create a Global Flagship model.

Landini Associates’ design “Project Ray” is named after the brand’s founder Ray Kroc and first launched in December 2015 at Admiralty Station in Hong Kong.

Personally, I think they did an amazing job……what do you think?

So here are some of the concepts they came up with?

Incredible pictures taken by Jonathan Taylor!

Samples:

Author: Staff Writer

Craig Keefner is the editor and author for most Kiosk Association and kiosk industry. With over 25 years in the kiosk industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.