McDonalds Project Ray _ Landini Associates Creating Cool McD

By | August 18, 2020

Global Retail Innovator & Influencer – Associate Consultant – Keynote Speaker

Very nice exposition of McDonalds project by Steve Lister. This was a project to make McDonalds cool again.

From LinkedIn post we saw — So what was the idea of the project? – The complete reinvention of the world’s largest Fast Food Chain, including master-planning, architecture and interior design, brand positioning, graphics, packaging, uniforms and global design standards and guidelines.

What was the Project Brief to Landini Associates? – The brief was simply to “make McDonalds cool again”, in order to challenge and then re-attract “Millennials” who had become disenchanted with the brand, and to create a Global Flagship model.

Landini Associates’ design “Project Ray” is named after the brand’s founder Ray Kroc and first launched in December 2015 at Admiralty Station in Hong Kong.

Personally, I think they did an amazing job……what do you think?

So here are some of the concepts they came up with?

Incredible pictures taken by Jonathan Taylor!

Samples:

Author: News Editor

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.