Thanks To ‘Fight For $15’ Minimum Wage, McDonald’s Unveils Job-Replacing Kiosks

By | March 28, 2021

Last Updated on March 28, 2021 by Craig Allen Keefner

Mcdonalds kiosks

Mcdonalds kiosks

Editor Note — Bit of history on McDonalds kiosks and minimum wage. This is an opinion by Ed Rensi from over 4 years ago. Widely interpreted now as extreme opponent of minimum wage and a retaliation of sorts by McDonalds (which turned out not to be true).  Rensi was joined in this chorus by Carl Jr. owner.  It is worth noting that Inspire Brands recently sent a letter to employees lauding its opposition to increased minimum wage.

Also, other industries like grocery which are much lower profit margin seem to do better with higher minimum wage (Costco e.g.).  Whether or not we feel it is right or wrong, ultimately the shareholders are the ones to decide based on the corporation bottomline.

BY ED RENSI — The real faces of the Fight for $15 are the young people and small business owners who have had their futures compromised.

Source: www.forbes.com

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Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk