QSR Market Update – Kiosks

By | September 20, 2020

qsr Market updateMarket Update QSR Restuarants

Editor Note:  We do interviews with magazines (recently for NRN) and in those we express what we call “ad hoc” opinions based on what we have seen and heard.

For sure, QSR orders for self-service kiosks have declined in certain segments. Drive-Thru has been steady through all of this. But orders from your usual fast-casual companies serving that market and others of the world have dropped off substantially. Most places don’t allow people to come indoors so a kiosk doesn’t make sense.

There is a lot of talk that tells us there is serious pent up demand though. We think we’ll see an explosion of various kiosks as people start to re-open and look for a way to keep their costs in check.

Dealing with a machine or a phone has become primary as opposed to dealing with a person across all the verticals since the pandemic has started (healthcare for example and patient check-in).

For numbers?  

My estimate is currently 40% but that number is headed down. More like 30% for the year expected as restaurants have had to really cut expenses. The decline of self-order machines’ order has stayed steady compared to other outlays. Drive-thru even more so.

When the pandemic struck (late March/early April) for comparison things came to a complete stop.

Since then we have seen people like Sonic and Taco Bell redesign their new restaurants to accommodate more mobile and drive up and pickup as opposed to in-store dining which is still problematic.

What About Point-Of-Sale?

It’s worth looking at Point-Of-Sale (POS) opportunities as well.  In the SLED and Federal markets we see historically over $6B worth of opportunities, 6000 opportunities and an average value of 4M per opportunity.  Right now we see 261 active opportunities.  For contracts, add another $5B over 2000 contracts (1400 active).

Referenced QSR News Items

Taco Bell




Curbside Pickup at El Pollo Loco


Couchcard Circle K trialing autonomous checkout (C-Stores)


Other QSR News for September

QSR chain raises third-party delivery prices by 20%.
Author: Staff Writer

Craig Keefner is the editor for Kiosk Industry (Self Service Kiosk Machine). Opinions and point of view here on kioskindustry is not necessarily the stance of the Kiosk Association or kma.global -- With over 40 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.