CHICAGO — September 29, 2016 — Coates, a global leader in digital merchandising software, kiosks, and digital drive-thrus, expands the reach of its world-class products with the opening of its U.S. headquarters in Chicago, which includes a fully equipped innovation lab. The new Coates Lab offers quick service restaurants (QSR), retail brands and agencies a state-of-the-art space for a hands-on, personalized experience of the future of digital merchandising. With more than 50 years of leadership in digital solutions, Coates is in a unique position to take customers from proof of concept, design and manufacturing to installation and support, to provide their customers the most engaging experience.
Coates Lab encompasses displays, kiosks, digital drive-thru solutions, beacons, facial recognition and social media powered by Switchboard, the groundbreaking, data-driven content management system (CMS) developed by Coates. Switchboard enables brands to deliver a personalized and localized one-to-one experience in-store, similar to what online retailers offer on their websites, with an online record of the buyers’ past purchase history and a personalized greeting using Coates’ Switchboard content management system.